Nike are jumping on board when it comes to making an impact for all the right reasons! They recently unveiled their official team jerseys for this years World Cup are to be made from plastic bottles, disregarded as rubbish in landfills. 'According to a report from O Estado, via The Guardian, it takes eight plastic bottles to make one soccer shirt. Despite the 'rubbish' origin of the jerseys, trust Nike to ensure that the quality of the garments are in no way compensated for and the players are guaranteed to feel just as comfy as ever! Not only does the production of these jerseys promote sustainable fashion, there are also some undeniable advantages for the company itself it costs Nike 30percent less to produce them.
Hannah Jones, a vice president from Nike:
Hannah Jones, a vice president from Nike:
The link between sustainability and Nike as a company's growth has never been so clear and there is certainly a real interest in making Nike a more sustainable company.
Although Nike are not the first company use 100percent recycled materials, due to their popularity and prominence, this move towards a greener future is causing quite a stir in the sporting industry. One can only hope that such a responsible step for the company will be followed by the millions of loyal World Cup supporters who avidly follow every other 'step' of the soccor stars..This can only be a good thing!
Although Nike are not the first company use 100percent recycled materials, due to their popularity and prominence, this move towards a greener future is causing quite a stir in the sporting industry. One can only hope that such a responsible step for the company will be followed by the millions of loyal World Cup supporters who avidly follow every other 'step' of the soccor stars..This can only be a good thing!
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