COPENHAGEN FASHION CONFERENCE ASKS .. WHAT IS SUSTAINABLE FASHION ? AND NO ONE HAS THE ANSWER! The objective of the conference was to nail down the real meaning of sustainability in the fashion industry reports Vanessa Friedman Financial times fashion correspondent at the Copenhagen Fashion Conference. But as she reports ... that's not an easy task! Asking various fashion leaders their opinions the answers differed greatly and jumped from ideas of waste to luxury to quality ...
Frida Giannini, Gucci creative director: “Quality items that stand the test of time – it is this concept of sustainability, symbolised by a timeless handbag that you wear again and again, and can pass on, that I am always thinking of when I design.”
Anya Hindmarch, designer, brand founder, and initiator of the “I am not a plastic bag” initiative: “I would define the ideal as locally sourced materials that don’t pollute in their creation or demise (preferably recycled) and with limited transportation to achieve the completed product.”
The biggest problem it seems surrounds the discourse or the different ways sustainability is talked about in the context of each designer / company's needs. Everyone have their own discourse on what sustainable fashion is makes for a confusing topic and for many it frustratingly allows us talk in circles around the real issues at hand..
But perhaps this discourse or need and want for individual perspectives is indeed the paradigm shift or at least the fuel for the fire that will be the shift to a true sustainable fashion industry over this decade. After all fashion's key quality is the sense of individuality that it allows you achieve on a daily basis.
so ..
Your definition of sustainable + your definition of fashion = your definition of sustainable fashion
But does that really make a change in an industry plighted with inequality .. for now the jury's out; but it does let people express a very good message through what ever guna they put on / what ever they hold in there hands / adorn themselves with ...
Claiming there is a paradigm shift happening in the sector is not a new thing what is new is that now each individual can claim their part in it.
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